In most CPG companies, demand planning is a person's side job. The VP of Sales builds a forecast on Friday afternoons. The ops manager updates store counts when they remember. And every Monday morning, someone asks: "Wait, which version of the forecast are we using?"
Deena changes that.
Who is Deena?
Deena is the AI agent that owns demand planning inside ModusCPG. She's not an assistant — she's the department. Every distribution point, every velocity update, every seasonality curve, every promotional lift calculation runs through Deena.
What Deena actually does
Baseline forecasting: Deena maintains a real-time baseline for every product at every retailer through every CDC. She uses the supersession pattern — changes create new forecast records that apply forward, preserving the full audit trail.
Seasonality modeling: Deena applies seasonality curves automatically, adjusting baseline velocity by week based on historical patterns. No more manually tweaking November numbers for holiday lift.
Promotional lift: When Tally (trade spend agent) creates a promotion, Deena automatically calculates the lift and adjusts the forecast for those weeks. When the promo ends, the forecast reverts to baseline. No manual cleanup.
S&OP consensus: Deena produces a single consensus forecast that sales, operations, and finance can align behind. One number. One source of truth. No more spreadsheet wars.
The difference
Before Deena: Your demand plan is a 3MB spreadsheet that four people edit and nobody trusts.
After Deena: Your demand plan updates in real time, reflects every change across the business, and is always the version of record.
Interested in hiring Deena for your team? Request early access →